Experiment
Brand monochrome SVG filter
The filters compare full ink-coverage mapping against a shadow-preserving tint for photographic source images.

Original 
Brand monochrome 
Shadow tint 
Original 
Brand monochrome 
Shadow tint 
Original 
Brand monochrome 
Shadow tint 
Original 
Brand monochrome 
Shadow tint 
Original 
Brand monochrome 
Shadow tint
Reusable filter
<svg aria-hidden="true" class="svg-filter-defs">
<filter id="green-color-mix" color-interpolation-filters="sRGB">
<feColorMatrix
result="ink-mask"
type="matrix"
values="0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
-.33 -.33 -.33 0 1"
/>
<feComponentTransfer in="ink-mask" result="ink-coverage">
<feFuncA type="gamma" amplitude="1.2" exponent="1.42" offset="0" />
</feComponentTransfer>
<feComposite in="ink-coverage" in2="SourceAlpha" operator="in" result="clipped-coverage" />
<feFlood style="flood-color: var(--color-primary)" result="ink" />
<feComposite in="ink" in2="clipped-coverage" operator="in" />
</filter>
<filter id="green-shadow-tint" color-interpolation-filters="sRGB">
<feColorMatrix in="SourceGraphic" result="mono" type="saturate" values="0" />
<feComponentTransfer in="mono" result="brightened-mono">
<feFuncR type="gamma" amplitude="1" exponent=".55" offset="0" />
<feFuncG type="gamma" amplitude="1" exponent=".55" offset="0" />
<feFuncB type="gamma" amplitude="1" exponent=".55" offset="0" />
</feComponentTransfer>
<feComponentTransfer in="brightened-mono" result="contrast-mono">
<feFuncR type="linear" slope="1.12" intercept="-.04" />
<feFuncG type="linear" slope="1.12" intercept="-.04" />
<feFuncB type="linear" slope="1.12" intercept="-.04" />
</feComponentTransfer>
<feFlood style="flood-color: var(--color-primary)" result="ink" />
<feComposite in="ink" in2="SourceAlpha" operator="in" result="clipped-ink" />
<feBlend in="contrast-mono" in2="clipped-ink" mode="multiply" result="shadow-tint" />
<feComposite in="shadow-tint" in2="SourceAlpha" operator="in" />
</filter>
</svg>
.brand-monochrome {
filter: url(#green-color-mix);
}
.brand-shadow-tint {
filter: url(#green-shadow-tint);
}